The Crock-Pot^® brand’s concept of slow cooking is so different – so improved over ordinary ways of preparing foods – that you’ll be glad to learn about it’s advantages.

It all started in August of 1970 with a simple bean-cooker: a glazed brown crock liner, white steel housing and aluminum lid. What the Crock-Pot^® brand did first was expand the cookbook to offer a real practical variety of dishes for the bean-cooker. The brand then redesigned the product’s outer wrapper and added handles and a glass lid. By associating the crockery liner with its pot-like shape, out came the name Crock-Pot^® slow cooker. This slow electric stoneware cooker introduced a new category of appliances to the trade in January 1971 and revolutionized the way Americans cooked for their families.

Slow electric cooking in stoneware combines brand new – old time principles to produce exceptional flavor, nutrition and economy cooking. Low-watt heat surrounds the food to bring it gently to the peak of perfection. A Crock-Pot^® slow cooker (not a crockpot) does not heat from the bottom – so you’ll have no scorching and less boiling away of juices and nutrients. Less chance of overcooking, or shrinking of meats.

The Crock-Pot^® slow cooker, uses only approximately 75 watts of electricity on LOW and approximately 150 watts on HIGH. It cooks all day for only a few cents!

In addition to enjoying better flavor, homemade meals, and saving money on meats and electricity, you will have more leisure time. Just add the ingredients, start the Crock-Pot^® slow cooker and go off for the day! You’ll come home hours later to a warm and inviting home cooked meal.